Use Cases Hybrid Broadcast Broadband TV (HbbTV)
Merging Internet and Television. HbbTV is a European standard for interactive TV. The SRG has launched a pilot project for its TV stations. Multimedia content can now be called up on SRF+, RTS+, RSI+, RTR+ and SWI+ by pressing the red button on your TV remote. Find out more about this revolutionary service.
The technological revolution has reached television: The Internet is now also available on TV. The SRG’s digital strategy focuses on new digital channels, including HbbTV.
Background
Linear TV should be expanded to include additional content (also at the broadcasting level), which is connected directly to the TV channel. HbbTV is now meant to take over from Teletext.
Implementation
SWISS TXT developed the platform for HbbTV for the TV broadcasters of the SRG (SRF, RTS, RSI, RTR) and has been operating this successfully. The public obtains a direct added value on the TV channel by pushing the red button. The range of services on offer is constantly being expanded.
Result
The TV stations of the SRG have access to a uniform and efficient platform for HbbTV. The public has access to news, videos on demand, live streams and web-only content directly on the TV channel.
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